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Sales and Marketing


The Sales and Marketing Module assists small to medium businesses in the Australian manufacturing industry to take advantage of online digital technologies and explains how to implement modifications to existing sales and marketing operations. The Key benefits of using these technologies include improved communications with existing and potential markets and improved relationships with stakeholders. This section will help businesses obtain a clear understanding of sales and marketing topics such as customer relationship management, improved online visibility, establishing and maintaining a positive online reputation, monitoring and analysing your competitors, and how to continually improve your business through responding to your customer’s needs.